Perl Automobile
Name/Title
Perl AutomobileEntry/Object ID
2025.7.62Scope and Content
This poster for Automobilfabrik Perl (Perl Automobile Factory), a Viennese automobile manufacturer, exemplifies early 20th-century graphic design. The red bridge, cleverly shaped to spell “PERL,” conveys speed and modern engineering. The artwork was produced by the Wiener Kunstanstalt Breiteneder Richter & Rotter, and printed by E. Kafunke, both based in Vienna, reinforcing the poster’s local craftsmanship and promotional intent. Automobilfabrik Perl played a distinctive role in Austrian automotive history, evolving from a tractor and truck manufacturer into a car and bus producer. Founded by Ing. Gustav Rudolf Perl around 1910 as a subsidiary of the Swiss firm Berna, it became independent by 1918 and began producing vehicles under its own name. By 1922, Perl was building automobiles such as the 3/10 PS and later the 4/17 PS Suprema, both known for their compact design and innovative aluminum components.Collection
Dr. Frederick A. Simeone Founder CollectionCategory
Posters