Salon du Pont
Name/Title
Salon du PontEntry/Object ID
2025.7.223Scope and Content
This vintage advertisement presents Earl W. Macquivey—identified as “today’s official pacemaker”—seated in a streamlined du Pont race car marked with the number 32, using his image to embody the brand’s blend of speed and refinement. The poster proclaims that “the car that sets the pace in today’s race is a du Pont,” positioning the marque as both a performance leader and a symbol of motoring luxury, further emphasized by the promise of “speed in excess of 100 miles per hour.” It promotes the *Salon du Pont* at the Bellevue‑Stratford Hotel in Philadelphia, a showroom name that simply means “du Pont Salon,” reinforcing the brand’s upscale aspirations. The overall composition merges early American racing culture with high‑end automotive marketing, using Macquivey’s authority on the track to elevate the prestige of the du Pont automobile family. A smaller version of this poster is seen earlier with ID number 2025.7.217.Collection
Dr. Frederick A. Simeone Founder CollectionCategory
Posters, DuPont Motors