World Champion Koni Shock Absorbers

Name/Title

World Champion Koni Shock Absorbers

Entry/Object ID

2025.7.116

Scope and Content

Pictured is the Williams FW07 piloted by Alan Jones during the 1980 Formula 1 world championship. This is the first car produced by the Williams Racing F1 Team to win a championship, with it claiming the Constructors' championship, as well as the Drivers' championship for Jones. This advertisement for the Koni Shock Absorber company highlights the enduring of their brand within F1, and the successes therein. The ad reminds the viewer of the integral role that Koni's products played in the development of the FW07, with the sizeable list of championship wins they've been involved in being a testament to the quality of their products.

Collection

Dr. Frederick A. Simeone Founder Collection

Category

Posters

Acquisition

Accession

2025.7

Archive Details

Date(s) of Creation

1980

Dimensions

Height

91 cm

Width

60.7 cm

Location

Large Archival Folder

PCF - 04

Second Floor

Simeone Library

Condition

Overall Condition

Good