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Singer invites the viewer to step into the strange world of this poster with the bizarrely placed fishbowl in the foreground, perhaps relating the viewer or those being viewed to the goldfish contained within. There is a sense of puzzlement as we examine how each of the figures are experiencing their surroundings. There is a dark silhouette gazing over the hazy landscape beyond the frame, leaving the viewer with a feeling of mystery, wondering who he is and what he is observing. As the two women in the foreground are watching with expressions of intrigue and excitement, the man beneath them is searching the earth below him. What connects each of these narratives is the placement of the moon in the center, which serves as a focal point and illuminating nexus. Perhaps the moon represents what is hidden, as we search for answers through life, just as these figures are searching for what we can only infer.Label Type
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David Singer was born and raised in Quakertown, Pennsylvania, surrounded by the Pennsylvania Dutch culture. He was exposed to very intricate folk art, and David Singer gravitated towards it. From an early age, Singer was very creative, and artistically gifted. After he graduated high school, he enlisted in the Navy and served until 1964, then settled in San Francisco. After working many odd jobs, Singer found himself meeting with Bill Graham, the founder and promoter of the iconic Fillmore West music venue, to review his portfolio. After twenty minutes of silently studying Singers’ work, Graham immediately commissioned Singer to create twelve new posters. This launched his career with full force—David Singer was commissioned the most work out of all of the iconic Fillmore West Rock poster artists, creating a total of sixty posters for Bill Graham between 1969-1971.