Name/Title
$70 Billion in the BlackEntry/Object ID
L9999.999.1864Description
$70 Billion in the Black "explores the ways that blacks and other minorities act and react in the marketplace detailing what those who sell goods and services should know about reaching the black consumer." The book delves into advertising and the job of public relations professionals--discussing successful campaigns of some companies--such as American Airlines, Avon, Coco--Cola, Pillsbury, Carnation Company, Kool cigarettes and Greyhound, among others, to increase sales and profits.
230/Hardbound/Photographs/TablesLexicon
Nomenclature 4.0
Nomenclature Primary Object Term
BookNomenclature Sub-Class
Other DocumentsNomenclature Class
Documentary ObjectsNomenclature Category
Category 08: Communication ObjectsLOC Thesaurus for Graphic Materials
EconomicsSearch Terms
Business, Black Consumerism, Black History, Blacks in the MarketplaceBook Details
Author
Gibson, D. ParkePlace Published
City
New York CityState/Province
New YorkDate Published
1969Call No.
BlackHist GIISBN
0-02-543160-9LCCN
78-2662Notes
Copy No.: 1