Dear Wine Auction Subscriber: Perhaps you've heard the p;ld saying,,"New Year's where it's at..." Well, this year that phrase applies to the Heublein Premiére National Auction of Rare Wines. Our seventh annual Auction is schedule Wednesday, May 28, 1975 at the Waldorf-Astoria Hotel in New York City. . . . The pre-Auction tasting will be held Tuesday, May 27, in New York, also at the Waldorf-Astoria. Your continuing interest in the Heublein Auction prompts me to write you with this advance notice. . . . I will touch on highlights of this year's Auction momentarily, but first I want to draw your attention to our annual guide to great wine values - - the Auction catalogue. Those of you who have received past volumes will recall that this handsomely-bound book is truly a collector's item. . . . . . . A special section presents a comprehensive review of prices paid in our last five Auctions. You are being offered an advance opportunity to reserve a copy of this catalogue. . . . To reserve your copy, please send a check or money order for $8.50 per copy . . . . to: Heublein Inc., . . . . . Admission to all Preview Tastings will be by catalogue only. The catalogue price at the door of Preview Tastings will be $10.00 per copy. Your catalogue will serve as your invitation to any or all of the Preview Tastings, ads well as the Auction itself. There will be no separate invitations. . . . . A feature of this year's Auction will show what truly may be described as the paired "Golden Ages of Wine," . . . . . . -over- Now, let me share with you briefly my thoughts on what may be the more important aspects of this year's 12,000-bottle Auction contents: --The Heublein Centennial Collection. This year marks the 100th Anniversary of Heublein Inc. . . . .It numbers some 2,000 bottles. -- The Col. Leon Mandel Collection. One of Chicago's mercantile giants in his era, . . . . . Included are the outstanding vintages of . . . . . . . . and 1868 Tokay Essence. -- Rare, Mature Old Vintages from Beaulieu Vineyard. Three decades of excellence are represented here. . . . . This is the first offering of library reserve bottles and the first from Carneros Pinot Noir vineyard. -- Library Sampler Selections From Inglenook Vineyards. Here we have the very best old vintages of Inglenook Cabernet Sauvignon . . . . all significant years . . A special prize may be 12 bottles of earthquake vintage . . . Finally, don't overlook an offering of magnificent 1973 vintage . . . -- Mature Wines of Great Value. These wines, all of the 1964 vintage that was long in maturing, have now come of age and represent the production of respected vineyards in . . . More than 6,000 bottles are offered. . . . I do hope you will find these contents as intriguing as we did while assembling them. May I add that the above thumbnail sketches respresent only a small part of the many fine wines detailed in our Auction catalogue. Sincerely,

Lexicon

Nomenclature 4.0

Nomenclature Primary Object Term

Nomenclature Class

Advertising Media

Nomenclature Category

Category 08: Communication Objects

Archive Details

Primary Language

English

Dimensions

Dimension Notes

8.5" x 11"

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Archive

St. Joseph Museums

Name/Title

Entry/Object ID

Scope and Content

Context