Name/Title
Beshears: The Washington PostEntry/Object ID
2022.40.107Scope and Content
An article from Page A1 of The Washington Post, dated Tuesday, Feb. 18, 1964. It is titled "Number of Advertisers Using Minority Groups Are Growing" from the Herald Tribune News Service.Context
It was a collar ad in traditional style. . . .
The junior executive type striding purposely to a streetside telephone booth was a Negro.
The four boys looking at a new, sturdy oxford shoe . . .
There are examples that have appeared . . . . and are depicted in "The Racial Revolution in Advertising" . .
The report was issued by the committee, . . . to promote hiring and upgrading of minority groups in the advertising industry.
In its report the committee said that last year . . . commercials featuring members of minority groups . . .
In 1962, only two companies . . .
The committee reports . . . received little or no unfavorable criticism.
Irving Trust Co., Van Heusen . . . New York Trust Co. and Alyssa Originals.
In addition, newspapers and magazines were urges . and did use integrated layouts.. . . ; Television stations . . . likewise urged to hire more Negroes as . . . performers on news, weather and sportscasting shows.Lexicon
Nomenclature 4.0
Nomenclature Secondary Object Term
Clipping, NewspaperNomenclature Primary Object Term
ClippingNomenclature Sub-Class
Other DocumentsNomenclature Class
Documentary ObjectsNomenclature Category
Category 08: Communication Objects