Name/Title
LetterEntry/Object ID
Q2022.6.35Scope and Content
A letter addressed to the salesmen at Tootle Dry Goods Co. from W.D. Tootle, Vice-President. Dated March 11th, 1933Context
"March 11th, 1933.
To all Salesmen:
So that you might be enabled to travel next week, we are enclosing herewith currency for $25.00. I feel that any checks sent you before this you will be able to case the first of the week, but if banks in your community are not open, then we suggest that you return to us any checks we have sent you and we will endeavor to get money order or currency to you to take the place of them.
I feel that people generally have accepted this banking holiday in a very fine spirit, have realized that the situation had to be met and in doing so there is a remarkable feeling of restored confidence expressed on every hand and this change of feeling will enable those in charge of our government both National and State to work out this situation for the best interests of everyone.
This same feeling confidence we believe will revive business, start people to buying again and I feel that business can now be secured and that the time to work is when many other salesmen will be off the road and hesitate about getting back on the job. Your responsible customers should be encouraged to keep up their stocks and put forth an unusual meet this situation in any manner called for.
Over two-thirds of our people are gainfully employed or have an income and are going to meet their ordinary wants as usual. Buying has been very much restricted for several months and the restored feeling of confidence that I have met every place in the last week will induce people to buy their necessities.
Every advice that we have been receiving indicates a stronger market. Prices on many staple items have been withdrawn and others have been advanced and there is every feeling that the cotton market generally will show a decided stiffening up and any demands at all will firm prices as many items are now priced below even today's rice of raw material and the labor necessary to produce the finished item. We do not think this is the time in induce your customer to speculate but we do feel everyone should be induced to keep up their stocks of merchandise in all lines that are in demand and to be able to supply their customer's needs. You can be sure that their competitors' stocks will be in that kind of shape.
I enclose for your information an article appearing in last night's paper showing father's view of the present situation and its probable effect on business. You can assure your customers we are doing business as usual with no change in the policies on which our business for the last eighty years has been conducted. In that time every unusual situation that has come up in our business life has been met and dealt with according to good sound business principles needed in the situation that existed and the means then available and we are pursuing the same policies in the present exceptional situation.
Let me again urge each of you to go out this Monday with a renewed enthusiasm, pep and confidence and I firmly believe your effort will meet with success.
W.D. Toole - Vice President."Lexicon
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