Story of the Quaker Oats Company: Brands, Trademarks and Goodwill
Entry/Object ID
L2017.28.17
Description
Story of the Quaker Oats Company: Brands, Trademarks and Goodwill. The history of Quaker Oats Company and the fierce competition in the cereal industry. Alleges that Quaker Oats was 'the' pioneer in mass-media advertising and promotion campaigns. Includes the saga of Aunt Jemima and 'Shot from Guns' slogan. Describes Quaker Oats diversification into other fields.
Inserted in book is St. Joseph News Press article with new photo featuring Roy & Peggy Fortner, Quaker Oats employees in St. Joseph, who collected Aunt Jemima memorabilia. dated Nov. 23, 2005. The plant closed in 2000.
274\Hardbound\Jacket with Quaker Man\Illustrations
