"Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends."
Acquisition
Source (if not Accessioned)
Marilyn Botjer
Notes
Gift of Marilyn Botjer, July 2025.
Lexicon
Search Terms
color--psychological aspects, color in advertising, color in marketing
Legacy Lexicon
Category
Book
Book Details
Author
Leatrice Eiseman
Publisher
Hand Press Books
Place Published
City
Gloucester, MA
Date Published
2006
ISBN
0971401063, 9780971401068
LCCN
2007004069
Notes
Length: 144
General Notes
Note Type
Contents
Note
Color families : Red ; Orange ; Yellow ; Brown ; Blue ; Green ; Purple ; Neutrals ; White ; Black -- Color in the marketplace : About advertising ; For brand image and identity ; In packaging ; At point of purchase and displace ; On visual presentations -- Spinning the color wheel -- The rank order of color : Dominant, subordinate, accent ; Defining the message ; Cues for color combinations -- Creating moods with color combinations -- Trends: the future is not what it used to be : Guidelines for spotting trends -- Color conversions : ink color formulas for printing.
