Name/Title
Color : the secret influenceEntry/Object ID
NK1548.F43Description
Presents color and light in an integrated way, incorporating the basics of color harmony and usage. This book also provides information on the ways in which color affects our everyday lives. It explores the effects of color on our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences.Collection
Carol Westfall CollectionLexicon
Search Terms
color, color--psychological aspects, color and designBook Details
Author
Kenneth R. Fehrman, Cherie FehrmanPublisher
Prentice HallPlace Published
Location
Upper Saddle River, NJDate Published
2000Call No.
NK1548.F43ISBN
137799683, 9780137799688LCCN
267367Notes
Length: 233General Notes
Note Type
ContentsNote
1. The Color Connection
2. Color: Pigment and Light
3. Color Myths and Biases
4. Color and Health
5. Color and Psychology
6. Color in Interiors
7. Color in Architecture and Landscape Design
8. Color in Advertising and Marketing
9. Color in Fashion and Textile Design
10. Color in Culture and Society
11. Color Order Systems
12. Color: Pushing the Envelope.
Index.