Name/Title
Prevent Forest Fires (1979)Description
Embroidered oblong patch measuring 2-3/4 inches by 4-1/4 inches. This patch features Smokey Bear in denim pants and a hat holding a shovel. By his feet are two bear cubs. Behind Smokey are several green pine trees on a yellow-orange background. Above Smokey is "Prevent Forest Fires" in white letters.
Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires. This patch was designed in 1979 and given away as a promotional item to aid in preventing forest fires.