Name/Title
Please Be Careful - Prevent Forest Fires! (1975)Description
Embroidered shield-shaped patch. This patch features Smokey Bear in pants and a hat holding a shovel. Behind Smokey are two green pine trees on a yellow-orange background. Above Smokey is "Please Be Careful" in green letters, and next to him is "Prevent Forest Fires!" in green and orange letters.
Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires. This patch was designed in 1975 and given away as a promotional item to aid in preventing forest fires.