Dave May dresses up as Smokey The Bear for an educational program with children at Blue Rock State Park in May of 1999. Cathy May stands to the left of Smokey. The U.S. Forest Service envisioned Smokey The Bear as the mascot for their Cooperative Forest Fire Prevention Program in 1942. Artist Harry Rossoll developed the concept of Smokey The Bear that same year. In 1944, artist Albert Staehle completed the first poster depicting Smokey putting out a campfire.