Name/Title
Fred Berend, Joe Berend, and Henry Zoble [Cabinet Card]Description
Circa 1900 Marable's Studios cabinet card of Fred Berend, Joe Berend, and Henry Zoble.Context
Two of the earliest Berends in Pilot Point: Fred and Joe. The Berend Bros. legacy began in 1939, when brothers Lawrence and Paul Berend entered into business hauling hay from Pilot Point to Windthorst, TX. They also used an old store belonging to Paul’s mother-in-law to sell feed. Eventually, they purchased 10 acres where the present Windthorst store is located. A second store was opened in the neighboring town of Archer City in 1943, then a third on Bridge Street in Wichita Falls in 1946.