Name/Title
Let Your Light So ShineEntry/Object ID
2025.47.14Description
Book, Let Your Light So Shine, is written both as a textbook and a guide for Salvation Army officers, Salvationists, and volunteers working on public relations for the Army. The author intends that The Salvation Army be shared with the outside world - what the organization is, what it does, and its methods. Each chapter ends with a discussion / exercise section.
TABLE OF CONTENTS
Foreword - Ernest W. Holz, National Commander
Preface
Part I Introduction to Public Relations
Chapter 1. Public Relations. What is it?
Chapter 2. Public Relations and The Salvation Army
Chapter 3. Why Public Relations?
Part II Communications
Chapter 4. Principles and Theories
Chapter 5. Publicity
Chapter 6. The Mass Media
Chapter 7. Media Relations
Chapter 8. Tools You Can Use
Part III Community Relationships
Chapter 9. Community Organization
Chapter 10. Advisory Organizations
Chapter 11. Federated Funds
Chapter 12. Community Events
Part IV Fund Raising
Chapter 13. Year-Round Fund Raising
Chapter 14. Principles of the Fund-Raising Art
Chapter 15. Fund-Raising Appeals and Methods
Appendix
Endnotes (by chapter)
Bibliography
Physical Description: Paperback, with plastic coated covers, back cover is dark blue, front cover is dark blue with a yellow spotlight on the dark blue printed title, subtitle is printed in yellow, 218 pages; includes table of contents, foreword by National Commander Ernest W. Holz, preface, appendix, endnotes (by chapter), and bibliographyAcquisition
Accession
2025.47Source or Donor
Cameron, RuthAcquisition Method
GiftCredit Line
Gift of Major Ruth Cameron (R)Lexicon
Nomenclature 4.0
Nomenclature Primary Object Term
BookNomenclature Sub-Class
Other DocumentsNomenclature Class
Documentary ObjectsNomenclature Category
Category 08: Communication Objects