Argus C-3 Magazine Advertisement
Name/Title
Argus C-3 Magazine AdvertisementEntry/Object ID
68Tags
InterestingDescription
This full-page magazine advertisement promotes the Argus C-3 rangefinder camera at $55.50, positioning color slide photography as accessible to everyday consumers. The Argus C-3 was the best-selling American camera of its era, produced from 1939 to 1966, and its brick-like industrial design earned it the nickname, The Brick. The ad also promotes the Argus slide viewer as a companion product, reflecting the era's enthusiasm for color slide presentations in the home. A charming primary source document from mid-century American consumer photography culture.Category
Publications