ITT Magicflash Electronic Flash
Name/Title
ITT Magicflash Electronic FlashEntry/Object ID
203Tags
InterestingDescription
A vintage electronic flash unit manufactured by ITT to provide a cost-effective lighting solution for Polaroid SX-70 Land Cameras, including the OneStep and Pronto! models. Before electronic strobes like this became common, these cameras relied on GE or Sylvania "Flashbars"—disposable strips containing 10 chemical bulbs that were thrown away after use. The ITT Magicflash clips directly into the camera's proprietary flash socket and is powered by four AA batteries. It features a manual "On/Off" switch and a neon "Ready" light that glows when the capacitor is charged. Historically, this accessory was essential for indoor Polaroid photography, as the low ISO of SX-70 film required significant light. The unit is known for its distinctive boxy shape and "ITT Magicflash" branding on the front face. It provided a more consistent light output than chemical bulbs and allowed for hundreds of flashes on a single set of batteries.Category
Flash
Accessories