This is a fantastic "gravity-feed" retail display that would have lived behind the counter of a drugstore or camera shop during the peak of the film era. Designed for efficiency, a clerk would load boxes from the top, and as a customer purchased a roll, the next one would slide down into the dispensing tray. The top header features the famous "America's Storyteller" slogan, a major marketing campaign Kodak launched in the late 1970s. The central "We Sell Kodak Film" sign uses the classic red-on-yellow "K" block logo that was the face of the company for decades. This specific rack was designed for 35mm rolls, given the width of the vertical channels.