Kodak Picture Summer Life-Size Dealer Standee
Name/Title
Kodak "Picture Summer" Life-Size Dealer StandeeEntry/Object ID
466Tags
RelicDescription
This life-size cardboard cutout is a quintessential piece of late-70s/early-80s retail marketing. It features a "Kodak Girl" updated for the era—sporting a tennis outfit and holding a racquet, embodying the "active lifestyle" photography Kodak was pushing at the time. The bubble text "Picture summer on Kodak film" and the illustration of the classic yellow-and-black film box (likely Kodacolor II or 400) were designed to drive seasonal sales in drugstores and camera shops.Category
Advertisement, Collectible