Kodak PlusDigital (also marketed as PerfectTouch) was Kodak's late-era consumer color negative film designed to optimize results when scanned digitally or printed digitally rather than optically. Launched in the early 2000s as digital printing began replacing optical printing in photo labs, this film represents Kodak's attempt to bridge the analog-digital divide. One of the last consumer film innovations before digital cameras made consumer film essentially obsolete.
