Culturally iconic Polaroid model tied to the 1965, "Meet the Swinger' campaign that brought instant photography to a mass youth audience. The Swinger was the first truly inexpensive instant camera, originally retailing for just $19.95. Its iconic design features a white plastic body and a unique "extinction" light meter. When you squeeze the red shutter button and turn it, the word "YES" appears in the viewfinder to indicate the correct exposure has been reached. It was the first Polaroid camera where the film roll developed outside of the camera body.