Rollei E110 (The Swiss Watch 110)
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Rollei E110 (The "Swiss Watch" 110)Entry/Object ID
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The Rollei E110 is the pinnacle of the 110-film era—a "subminiature" masterpiece that proved a pocket camera could be a serious professional tool. While most 110 cameras of the 1970s were plastic, disposable toys, Rollei engineered the E110 with the same mechanical precision found in their world-famous Rolleiflex and Leica competitors. The Anatomy of a Miniature Masterpiece The "Eagle Eye" Optics: At its heart is a genuine Carl Zeiss Tessar 23mm f/2.8 lens. This four-element glass design is surgically sharp, allowing the tiny 110 negative to punch far above its weight class in terms of detail and contrast. The Signature Slide: The camera features a distinctive Push-Pull design. Sliding the brushed-aluminum housing open reveals the lens and viewfinder, while simultaneously cocking the shutter and advancing the film. Closing it protects the optics, making it the ultimate "Everyday Carry" for the 1970s socialite or undercover photographer. Electronic Intelligence: The E110 features an advanced Aperture Priority exposure system. The photographer selects the f-stop using a top-mounted slider, and the camera’s internal computer (powered by a Silicon Photo Cell) automatically selects the perfect shutter speed, indicated by a green "Go" light in the bright-frame viewfinder. Why This Specific Unit is Exceptional This unit is a true "Time Capsule." It is preserved in its original Executive Set configuration, featuring the proprietary silver "snake chain" wrist strap and the red-velvet lined display case. Most importantly, it retains its original 1980 sales receipt, documenting its life beginning at "Memory Camera" in Fort Wayne, Indiana. For a museum collection, this level of documented provenance transforms a vintage object into a living piece of history, bridging the gap between the precision of German engineering and the personal story of its original owner.Category
Camera, 110 Film, Subminiature
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