Sears 126 Easi-Load
Name/Title
Sears 126 Easi-LoadEntry/Object ID
248Tags
StandardDescription
This camera was part of the Sears line of budget-friendly consumer electronics, produced to compete with Kodak’s Instamatic series. Like many Sears-branded cameras of this era, it was likely manufactured by a third-party contractor such as Imperial or Bilora and rebranded for department store sale. It features a simple fixed-focus lens and a top-mounted socket for a flashcube. The "Easi-Load" branding emphasizes the primary selling point of the 126 film format: the drop-in plastic cartridge that eliminated the need for manual film threading.Category
Camera, Viewfinder, 126 Film, Project Analog
Media Type