The Photo Shop — House Brand Color Print Film 200 ASA — 135-12

Name/Title

The Photo Shop — House Brand Color Print Film 200 ASA — 135-12

Entry/Object ID

557

Tags

Iconic

Description

Private label film branded for The Photo Shop — the camera store owned by Tim Rice in the 1990s. Agfa emulsion rebranded under the store's own label. 12-exposure format positioned as an affordable impulse purchase. The return address on the label directed customers back to the store for processing — the classic private label strategy. This is the one of the only known surviving canister of The Photo Shop brand. It is not merely a film canister — it is the origin story of the TRP Camera Obscura Collection made physical.

Made/Created

Manufacturer

Agfa (manufactured) / The Photo Shop (private label)