Promotional Button

button

Name/Title

Promotional Button

Entry/Object ID

2008.48.13

Description

White metal button printed in black with the inscription, "I found "My Roots" at the VERMONT HISTORY EXPO". An image of a tree stretches horizontally across the center of the button with the words, "FAMILY TREE" carved vertically into the trunk.

Context

Given away as a promotion at the Vermont History Expo ​It has now be discontinued. From https://vtdigger.org/2017/10/23/vermont-history-expo-discontinued/ "The Vermont History Expo, which drew thousands of attendees to the Tunbridge Fairgrounds every two years since its inception in 2000, has been discontinued. The Vermont Historical Society, which oversaw the expo, polled members of the public, spoke with individual historical societies, examined its resources and goals, and looked at costs and attendance figures before coming to the conclusion that the event “was sort of reaching the end of its effectiveness,” said Amanda Gustin, public program manager for the Vermont Historical Society. “We spent about nine months studying the event itself,” Gustin said. “We also looked across our lists and reached out to individual historical societies and called them for more substantive conversations.” Among the factors the society considered were the expo’s goals, the outreach opportunities it provided and its ability to reach new audiences. “Our eventual conclusion was that it just wasn’t working for its goals anymore,” Gustin said. Attendance figures peaked at 8,000-10,000 around 2008, Gustin said, “but there was a steady decline in attendance” ever since. The last couple of expos, including the last one in 2016, drew about 4,000-6,000 attendees.

Acquisition

Accession

2008.48

Acquisition Method

Collected by Staff

Made/Created

Artist

Paige, H. Brooke

Lexicon

Nomenclature 4.0

Nomenclature Primary Object Term

Button, Promotional

Nomenclature Class

Advertising Media

Nomenclature Category

Category 08: Communication Objects

Dimensions

Dimension Description

Overall

Diameter

2 in

Material

Tin

Relationships

Related Events

Event

Vermont History Expo