Trade Sign

front

Name/Title

Trade Sign

Entry/Object ID

2014.60.1235

Description

Rectangular wooden trade sign. The front of the sign is painted white with black images of a long-haired horse, an axe head, a hatchet head, and a horseshoe. The inscription, "S. ALDRICH." is painted across the bottom. There are remnants of three leather straps along the top of the sign. The reverse is marked in pencil, "Blacksmith sign of Sylvenus Aldrich (Farth) Leonard F. Aldrich / from OJ Dodge".

Context

Used to the mark the blacksmith shop of Sylvanus Aldrich in Barre, Vermont, from 1830 to 1850.

Acquisition

Accession

2014.60

Source or Donor

Barre Historical Society, Inc.

Acquisition Method

Transfer

Made/Created

Date made

1830 - 1840

Place

City

Barre City

County

Washington County

State/Province

Vermont

Country

United States of America

Continent

North America

Lexicon

Nomenclature 4.0

Nomenclature Secondary Object Term

Sign, Trade

Nomenclature Primary Object Term

Sign, Advertising

Nomenclature Class

Advertising Media

Nomenclature Category

Category 08: Communication Objects

Dimensions

Dimension Description

Overall

Height

15 in

Width

41-1/4 in

Depth

3/4 in

Material

Wood, Leather

Relationships

Related Person or Organization

Person or Organization

Aldrich, Sylvanus (1779-1850)

Interpretative Labels

Label

The painted-wood sign for the Blacksmith Shop of Sylvanus Aldrich uses symbols, such as a horseshoe and anvil, to indicate the services provided. Such symbolism was common in eighteenth and nineteenth century signs to overcome language and literacy barriers. Aldrich ran a successful business in Barre, VT, from 1800 until his death in 1850. His shop featured the first trip-hammer, a mechanical iron-working hammer, in Vermont. Aldrich's family became distinguished citizens with the Aldrich Library named after son Leonard.