Name/Title
Promotional ButtonEntry/Object ID
1992.53.2Description
Round metal button printed with a green triangle in the center. The triangle, representing a mountain, has a white tip with meandering ski trails down the front. The number "104.7" is printed in white at the base. Beneath the mountain is the number 2884 in black. In a black border around the edge is the inscription, "SKI WITH WNCS".Context
Produced as part of a promotion by WNCS, a radio station at 104.7 FM, part of The Point radio network launched in 1977. As part of the promotions, participants paid a small fee for a set of half-price coupons for special days at a collection of ski resorts. The promotional subsequently became knowns as "Ski and Ride".Acquisition
Accession
1992.53Source or Donor
Dumville, John P. (b. 1950)Acquisition Method
GiftLexicon
Nomenclature 4.0
Nomenclature Primary Object Term
Button, PromotionalNomenclature Class
Advertising MediaNomenclature Category
Category 08: Communication ObjectsDimensions
Dimension Description
OverallDiameter
3 inRelationships
Related Person or Organization
Person or Organization
WNCS