1988- Fumbling the Future - Douglas K. Smith and Robert C. Alexander

Name/Title

1988- Fumbling the Future - Douglas K. Smith and Robert C. Alexander

Description

274 pages. "Xerox's actions reflected all the complexities of Xerox's corporate culture of the mid-1970s: a one-product monopoly facing competition for the first time and losing market share. This book tells how one of America's leading corporations invented the technology for one of the fastest growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it." FINE HARDCOVER, FINE- DUST JACKET.