Name/Title
1985- The Third Apple, Jean-Lewis Gassee (signed)Description
by Jean-Louis Gassée, published in 1985, is a collection of engaging, non-technical essays that explore the intersection of personal computing and cultural change. Gassée, an Apple executive, aims to dispel doubts and opposition to personal computers by highlighting the enjoyment they bring in merging work, play, and learning1.
The book discusses the changes in manufacturing, marketing, and trade practices in an information and service economy increasingly reliant on computers. Gassée reflects on the fundamental differences between computers and the human brain, reassuring readers that despite the potential for more extensive data networks in the future, computers will not surpass human capabilities1. Through his essays, Gassée provides a unique perspective on the personal computer revolution of the 1980s and its impact on society. He offers insights into how personal computers have become a tool for creativity and productivity, transforming everyday life and business practices1. “The Third Apple” is a thought-provoking read for anyone interested in the cultural implications of technology and the role of personal computers in shaping modern society