Turn Aside & See

Book

-

Waseca County History Center

Name/Title

Turn Aside & See

Entry/Object ID

20.24.4

Secondary Title

The Diary of a Company; Commemorating the Tenth Anniversary of Lenbrook, Inc.

Description

Material: paper. Size: 6" x 9". The image shows the cover of a book with a maroon background, featuring gold embossed text that reads "Turn Aside and See..." at the top, followed by "The Diary of a Company" in smaller letters in the middle, and the author's name "David S. Simmonds" at the bottom. 241 pages, illustrated. Table of Contents: The chapters are categorized under different time periods such as "Beginnings," "Developing the Business - 1978 to 1981," "Maturing Process - 1982 to 1984," and "Developing Professionalism - 1985 to 1987." Each section lists specific topics and their corresponding page numbers. Topics in "Beginnings" include the company’s philosophical underpinnings, while "Developing the Business" covers marketing

Context

E. F. Johnson of Waseca was the founder and one of the famous pioneers of radio. In the 1970s, the E. F. Johnson company partnered with the Canadian Lenmark Company. In 1977, the author, associated with a Canadian company, Lenbrook Industries Limited, met with the President and Chief Executive Officer of the Waseca based Johnson Company, Richard Horner, for the purpose of forming a new corporate partnership.

Cataloged By

Pfen

Lexicon

Legacy Lexicon

Object Name

Book

Class

Documentary Artifact

Category

Communication Artifacts

Book Details

Author

David S. Simmonds

Place Published

* Untyped Place Published

Waseca, Minnesota

Date Published

1987

Create Date

September 11, 2025

Update Date

September 11, 2025