Virol jar
Virol jar
Name/Title
Virol jarEntry/Object ID
2025.1.275Description
Stoneware jar for Virol.Context
Virol was a health-aiding preparation created by Bovril in 1899, as a by product of the brewing industry. It also contained bone marrow, egg and syrup and was full of vitamins A, B and D. Advertising particularly targeted children and pregnant women. "Advertising claimed it strengthened the whole body and helped to grow strong bones. Slogans adopted included ‘School children need Virol’. According to one newspaper advertisement ‘Children love the flavour of Virol and they thrive on it’. Children were encouraged to take a daily spoonful but it could also be spread on toast and a powder form of Virol was available to dissolve in milk or water. Virol was discontinued in the 1940s" (with thanks to the Royal College of Physicians, Edinburgh)Category
Domestic