Mackintosh's Carnival Assortment Tin
Mackintosh's Carnival Assortment tin
Name/Title
Mackintosh's Carnival Assortment TinEntry/Object ID
2025.1.667Description
Metal painted and embossed tin. The harlequin and the ballerina are painted but Mackintosh's Carnival Assortment is embossed.Context
Mackintosh's Carnival selection were very popular in the 1920s and 1930s. In 1890, John Mackintosh and his bride Violet married and they combined their savings of £100 and bought a pastry shop in Halifax. Previously, Violet had worked as a confectioner’s assistant so to attract customers, Violet developed Mackintosh’s Celebrated Toffee which was a blend of brittle British Butterscotch and American caramel. It was very successful and they had to expand. By 1899 they converted the business into a limited company called John Mackintosh Ltd. Throughout this time, Mackintosh realised the power of advertising. This led John to declare himself as the ‘Toffee King’ in 1902 which quickly stuck. In 1920, John Mackintosh died and his son Harold took over the business. In 1936, they introduced their most famous brand, Quality Street. They decided to name it after a play of the same name by Peter Pan creator J. M. Barrie. Other well known names soon followed which included Rolo in 1937, Caramac in 1959, and then Tooty Fruity and Toffee Crisp in 1963. Rowntree and Mackintosh merged together in 1969.Category
Domestic, Business