Name/Title
Ad, Shaler, Got Plenty of Patches for You 5 Minute Vulcanizer, Motor World, April 4,1923Scope and Content
Full page Shaler ad from the April 4, 1923 Motor World.
April 4,1923 MOTOR WORLD page 119
Caption in Box on left side of page: [Sold 50% of His Customers
"I followed out your suggestion, 'Have you plenty of patches for your 5 minute Vulcanizer?' and the results were wonderful.
"Our sales organization sold about 50% of the customers who came to buy other accessories, either a vulcanizer or patches.
"And the result is we are selling more 5-minute Vulcanizers than ever before Words cannot express my gratitude for your sales helps and suggestions."
North End Auto Supply
Chicago, Illinois]
Ask em
"Got plenty of patches for your 5-Minute Vulcanizer?
When a motorist comes in to buy a spark plug, a tire - or while you are filling his tank with gasoline - ask him if he has plenty of patches for his 5-Minute Vulcanizer. He will in all probability need a supply of patches and will appreciate the reminder - or if he is one of the few who has no Shaler 5-Minute Vulcanizer he will tell you so and give you an easy opportunity to make a sale.
Every Sale Brings Repeat Sales
Every motorist who buys a Shaler 5-Minute Vulcanizer must come back to buy Patch-&-Heat Units for use in his Vulcanizer. It is just like buying a safety razor - it is useless unless you have razor blades to use with it. Take advantage of the opportunity - when a motorist comes
in to make a purchase - ask him about his supply of Patch-&-Heat Units and you will find that your profits will increase considerably.
Write for Free Window Display
Signs, cards, cutouts, posters, everything you need to make a fine display on your counter or in your window, are yours for the asking. Also circulars to mail out. Ask for them.
C. A. SHALER COMPANY
412 Fourth Street
Waupun, Wis.Acquisition
Accession
2007.0020Source or Donor
James & Harriet LairdAcquisition Method
Gift