This Ithaca Gun image has been oft-reproduced as a metal tin sign, and the orginal liithographed cardboard sign is a rairty. Made with die-cut edges, it was intended for wall display by dealers and/or stores, not sold to public.
The point-of-puchase display may have helped promote the Model 37 Ithaca Featherlight Repeater, and likely dates to the late 1950s or early 1960s.