Name/Title
Misunderstood Obsession by Trace S. BrannonEntry/Object ID
WTL001P0030Secondary Title
Turkey Hunting, Business, and the Discipline of PursuitDescription
Trace Brannon is a Florida-born outdoorsman, entrepreneur, and lifelong turkey hunter whose connection to the woods was built long before business, adulthood, or success ever entered the picture. Trace represents a newer generation of turkey hunters who still carry a deep respect for the traditions and culture that built the sport. While many know him as a businessman and entrepreneur, those closest to him understand that turkey hunting has always been one of the defining passions of his life.
His book, Misunderstood Obsession, was written not simply as a hunting story or a how to guide, but as a reflection on the deeper connection many hunters have with the pursuit of wild turkeys. Instead of focusing solely on tactics or success, the book explores the emotional weight, discipline, sacrifice, and lifelong pull that turkey hunting creates in those who dedicate themselves to it.
Brannon’s perspective resonates because it captures something difficult to explain to non-hunters: the way turkey hunting becomes intertwined with identity, memory, family tradition, and personal growth. His writing reflects both a respect for old-school turkey hunting culture and an understanding of how important it is to preserve those stories and perspectives for future generations.
Misunderstood Obsession stands as both a personal reflection and a contribution to the larger history and culture surrounding the American wild turkey hunter.Collection
Brent Rogers collectionCataloged By
Brent RogersCreate Date
May 21, 2026Update Date
May 21, 2026