Western Cartridge Company, Western Super-X Shotgun Shell brochure

One side of the Western Cartridge Company, Western Super-X Shotgun Shell brochure: the front facing is image is at right, and the information on wild turkeys is at far left.

One side of the Western Cartridge Company, Western Super-X Shotgun Shell brochure: the front facing is image is at right, and the information on wild turkeys is at far left.

Name/Title

Western Cartridge Company, Western Super-X Shotgun Shell brochure

Entry/Object ID

TAFC001A0013

Secondary Title

Publication F-38

Description

This colorful and well-illustrated shot shell selection guide is circa 1937. From a "modern turkey hunting" point of view, it is interesting to see the 70-80 yard distance claim with the shell recommended for wild turkeys; the temptation of taking a long shot appealed to hunters then as now, apparently, even though discretion and ethics make it a game of how close and not how far. Western bought Winchester in 1931, and this brochure seemst to fit within that timeline (1931-1944). Many of the elements of modern shot shells are advertised, and for performance for wild turkeys, "chiled shot" is emphasized. This refers to the process of forming lead shot, made by dropping molten lead from a shot tower. As the droplets fell, they formed nearly perfect spheres before landing in water. For chilled shot, manufacturers added a small amount of arsenic and/or antimony to the lead alloy. This made the pellets significantly harder than ordinary soft lead shot. Plastic wads would help solve shot flattenging and deformation (amongst other solutions) in another three decades.

Collection

Brent Rogers collection

Cataloged By

Brent Rogers

Create Date

August 9, 2026

Update Date

August 9, 2026