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Silver denarius of Titus (AD 79-81), showing two native captives with their arms bound, sitting below a Roman victory monument. Issued to reflect Titus history in Caledonia at the hands of general Agricola.Label Type
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Imperial Propaganda in Your Pocket: Roman Coins as Messages of Power
Ancient Rome was one of the earliest empires to harness mass communication in support of its political and military ambitions. Long before television or social media, the Romans spread their messages using something far more tangible—coins. Ubiquitous and portable, coins offered a powerful platform for imperial propaganda.
From the reign of Augustus in 27 BC, Roman coins routinely featured the emperor’s portrait on one side and symbolic imagery or slogans on the other. These reverse designs changed frequently, reflecting military victories, divine favour, or public works—whatever narrative best served the emperor’s agenda at the time. In effect, coins became miniature billboards of state messaging, rapidly disseminated across the empire.
Modern historians and numismatists (coin experts) can now decode these messages, linking them to specific campaigns and political events. They offer an extraordinary lens into how Rome presented itself to its subjects—and how it justified expansion, conquest, and control.